Branding

A radio show I listened to recently had a presenter interviewing a guest artiste. In rounding off the interview, she put forth this question to him: “Why should my listeners care to listen to your music? What differentiates you?” Though he muffled some answers, I wasn’t really convinced if he really knew what makes him […]

Today, personal branding is a very essential part of an individual’s career. It helps an individual establish their name as a thought leader in their industry. Personal branding also has to do with how people perceive and remember you. According to InfluencerMarketingHub personal branding is: the unique combination of skills, experience, and personality that you want the

Rebranding is an essential and oftentimes difficult decision to make as a business. So, how do you know it’s time to rebrand your business? What is Rebranding? Rebranding is a marketing strategy that has to do with changing the corporate image of an organization. A business cannot be run the same way forever, like the

Your brand strategy is more than your logo, brand color, name or brand color, it is a plan that identifies what your brand stands for, how you want to build and grow your brand. In this article, I will be sharing 4 branding strategies companies should adopt in 2025. Let’s dive right in! 1. Give

If you are looking to grow your small business, then developing a strong brand will help you. A lot of small businesses do not put a lot of effort into branding, most of these businesses believe branding is done by big companies because they have a special & large budget for it. Note that your